Badvertising: Samsung Smart TV
TIME SEEN: Practically every NFL Sunday
PREMISE: A feuding married couple passive-aggressively bicker through a TV screen, which has so many options to help them!
TIME: 30 seconds
VIDEO:
I suppose that the reason this married couple bickers as if they are children is some sort of play on the idea of “child-like wonderment” that is supposed to go along with this product. After all, TV’s have been pushing these new enhanced TV sets to us for awhile. I’m not an extremely social person, I admit, but I’ve yet to meet someone who has praised or desperately wanted one of these TV’s. It just seems like a set of extra features that my phone has already been able to do for three years, and most of us are more comfortable using that then a TV remote at this point.
The reason it irks me? Because it continues this push towards the inhumanity of everything. Every day the world is getting bigger, but your personal world is getting smaller. People stay in contact more with people who are a distance from them, and this seems like some sort of nightmare endgame for the scenario: we can’t even fucking talk to each other like normal human beings when we’re in the same room.
Finally, what kind of self-respecting man lets his wife push him around like this? You apologize and attempt to move on, not apologize and then apologize eight more times, and then play a song that says “it’s hard for me to say I’m sorry” when apparently it is really easy since you can’t stop doing it. Advertisers love to play on helplessness. I don’t want to psychoanalyze two people that I, frankly, hate already based on their passive-aggressive antics, but nobody should have a hold on you like this woman does to this man.
I’ve had quite a few girlfriends in my time — if any of them had changed their Facebook status to single (and I’m taking the leap that this matters as much as it apparently does to this man in the time period I was in), it would end with them apologizing to me, not the other way around. Honestly, it would probably be the end of the whole relationship. Yet this man just takes it like a complete and utter chump. Actually, an unironic status update that talked about how spicy those tacos last night were would probably be enough to drive me away. I’m picky like that.
I guess my problem with the product comes down to the fact that TV’s aren’t portable. You offer me no new utilization of anything by putting all the things “I love” in a product that I can’t move. I already have that: it’s called a desktop computer. I can even play TV on it if I want to wire it that way. Claiming that this is some sort of breakthrough (“The Wonder of Samsung!”) strikes me as spurious — all you’ve done is invented a commercial that sells unneeded TV services to people who would probably be better investing their money on therapy than smart TV’s.
Maybe then they’d actually be able to talk to each other.




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Badvertising: Samsung Smart TV « From Mom's Basement - Pozzo di scienza | Pozzo di scienza said this on 2011/10/31 at 6:38 pm |
[...] = 'none'; document.getElementById('singlemouse').style.display = ''; } Badvertising: Samsung Smart TVBadvertising: Samsung Smart [...]
HDTV Contrast Ratio Explained. | 2000 Free Product Samples said this on 2011/11/13 at 12:00 am |
You write sort of like…. Chuck Klosterman.
I have a few of his books. You should check out “Eating the Dinosaur” or “Sex, Drugs and Cocoa Puffs” to see what I mean.